A trailblazer fusing luxury with purpose, Xitlalt Herrera brings over two decades of expertise across communications, creative direction, entertainment, and brand development, spanning from Europe to the Americas, Texas, New York, LA, and Miami, with her multi-hyphenate career.

She established her legacy during a fifteen-year tenure at Neiman Marcus, where she spearheaded innovative luxury experiences designed to drive consistent market growth with the top luxury houses in the world.

As an award-winning producer and sought-after creative director, Xitlalt brings her signature blend of innovation and sophistication to every project she touches. Her expertise spans luxury retail, brand transformation, and impactful public speaking, making her a trusted advisor for both private enterprises, personal brands, and non-profit organizations seeking reinvention. Grounded by a deep fluency in both English and Spanish markets, she serves as Creative Director and Cultural Curator with an intuitive understanding of authentic storytelling, styling, and design. Her signature approach energizes brand narratives—where others see limitations, she sees—possibilities. from intimate fashion moments to large-scale cultural events that consistently resonate with diverse audiences.

Championing philanthropic excellence through a luxury fashion lens, her initiatives with ArtPace, Mercado Global, and the Tobin Center for the Performing Arts earned the prestigious Donna Muslin Award from Fashion Group International, amongst other awards. Translating vision into action, Xitlalt dedicates 10% of net profits to empowering women and children through arts, education, and mental health initiatives while nurturing the next generation of creative leaders through dedicated mentorship and community engagement.

Her dynamic presence on numerous cultural and charitable boards, including Mercado Global, ArtPace, and the Southwest School of Art, reflects her commitment to nurturing creative expression and empowering future generations. Each engagement, whether in luxury retail, creative direction, or philanthropic leadership, embodies her mission to elevate and inspire.