(seek-LAH-lique) the Nahuatl word for "Northern Star", symbolizing hope, guidance, tranquility and making your world sparkle.
A trailblazer fusing luxury with purpose, Xitlalt Herrera brings over two decades of expertise across communications, creative direction, entertainment, and brand development, spanning from Europe to the Americas, Texas, New York, LA, and Miami, with her multi-hyphenate career.
She established her legacy during a fifteen-year tenure at Neiman Marcus, where she spearheaded innovative luxury experiences designed to drive consistent market growth with the top luxury houses in the world.
Grounded by a deep fluency in both English and Spanish markets, she serves as Creative Director and Cultural Curator with an intuitive understanding of authentic storytelling and design. Her signature approach energizes brand narratives—where others see limitations, she sees—possibilities. from intimate fashion moments to large-scale cultural events that consistently resonate with diverse audiences.
Championing philanthropic excellence through a luxury fashion lens, her initiatives with ArtPace, Mercado Global, and the Tobin Center for the Performing Arts earned the prestigious Donna Muslin Award from Fashion Group International, amongst other awards. Translating vision into action, Xitlalt dedicates 10% of net profits to empowering women and children through arts, education, and mental health initiatives while nurturing the next generation of creative leaders through dedicated mentorship and community engagement.
A force for positive transformation in the luxury industry, Xitlalt launched X LEVEL in 2020 with a bold vision: to elevate diverse voices at the intersection of Spanish and English markets, creating spaces that empower brand initiatives, inspire audiences, and seamlessly align business aspirations alongside creative vision.
With a rolodex of innovative, multi-hyphenate trailblazers, she leads a seasoned team of powerhouse talents who transform brand ambitions into defining moments with measurable impact, operating through three dynamic divisions.
X · TALENT
A curated network of actors, public speakers, models, fashion and lifestyle influencers, and entertainers—dedicated to authentic engagement and strategic brand partnerships designed for impact.
X · CREATIVE
Strategic communication services driven by brand storytelling, creative direction, and public relations expertise—crafted to elevate your brand's identity and amplify defining moments.
X · EXPERIENTIAL
From event and fashion show producers to wardrobe stylists, hair and makeup artists, and photographers, our industry leaders in luxury, lifestyle, and sustainability design immersive experiences—from concept to strategy to execution and flow.
X · IMPACT
Dedicated to both inspiring and empowering local communities, organizations we support include Mercado Global, Glasswing International, Casa Hogar, and Family Violence and Prevention Services San Antonio.
Claim your neXt level—brand-defining moments await.
“The world is ready to see your light!”
Where spirituality meets power, art embraces playful self-expression, and style ignites your authentic transformation.
ESSENCE OF STYLE
ignite your light. embolden your confidence. elevate your image. take your style to the neXt level.
our next Essence of Style Workshop begins May 6, 2025.
LA LUZ THE LIGHT
begin your week with an intentional pause—a meditative thought designed to spark your light from within.
audio message delivered via text every Monday.
ESSENCE PHOTO SESSIONS
where images transcend through creative direction—from wardrobe to makeup, your photos reveal your best self.
realign . transform . capture anywhere a plane can land